Question: how do you measure what the brain pays the most attention to?

Nancy Carlisle answered on 25 Jun 2014:

We can measure attention from the brain, or we can measure attention by measuring where their eyes look. When we measure directly the brain, this is really important when we want to know about really fast attention (because this kind of attention might not lead anyone to move their eyes.) But a lot of the time, we aren’t worried about how quickly attention is there, and so we can just measure where the eyes look. Based on this, people like to look at things that are salient: bright things, things that are different in color than the surround, things that are big, things that are moving, things that are different. And people also like to look at people:) Those are most of the ‘intrinsic’ biases in vision.